What's in a name?
SANS = WITHOUT: BEAST = ANIMAL.
Did you know there are 70 billion animals slaughtered yearly for our food and/or fashion consumption? There is a commonly held view that leather is a by-product of the food industry. In fact, it is considered a profitable co-product. In addition, many animals are raised purely for their hides. And for those raised for food + fashion materials, their lives are often filled with pain, suffering, fear + loss. We know this information does not resonate with everyone - there is a disconnect between the animals we cuddle + the animals we eat + wear. At Sans Beast however, we make collections for those who do care about the animals. We created the brand with the sole purpose of delivering pieces that had beauty - without the beast.
"We believe there is a need for more choice in the quality fashion space - an alternative to products derived from animals. Designed with credibility + manufactured with quality. Collectable, functional, affordable and designed with love."
Sans Beast was created by Cathryn Wills, after working in Australian fashion retail for nearly 30 years, with over a decade of that chapter spent living and breathing the world of leather handbags. Wills progressively recognised a disconnect between her professional role and her ethical stance on animal welfare and the environment. As Wills studied more about the fashion industry's views on animal welfare, she came to learn that it was often the case that businesses purported to uphold the Five Freedoms in the animal derived raw materials they sourced. She realised it was close to impossible to guarantee these freedoms were upheld, when it came to the mass nature of fashion retail + sourcing of materials - primarily due to the multi faceted touchpoints within the supply chain.
One thing led to another in 2016 : a resignation from corporate life, some time taken to consider next steps, the adoption of a plant based diet....and 2 years later, Sans Beast launched. The brand launched at VAMFF in March 2018, and have fast established a loyal following of style seeking, animal loving aficionados. Sans Beast donates $1 from every purchase to the animal rescue sanctuary Edgars Mission. We encourage anyone visiting Victoria, Australia, to visit Edgars Mission - meet the team + the animal residents. We believe minds can be opened - and changed - upon a visit to this magical place.
Sans Beast pieces are designed in the Melbourne studio, made in a family run factory in Dongguan China, and constructed from responsibly sourced Eco PU that adheres to REACH + Prop65 standards. You can read more about the impact of leather versus synthetic substitutes + the requisite environmental impact of each, in the Global Fashion Agenda / Boston Consulting Group Pulse of the Industry 2017 report here.
The Sans Beast studio + warehouse is in Kensington, Victoria.
For those on a path to discover more, here are some resources we encourage you to watch, read, dive into.
Watch Dominion the documentary
Watch Earthlings the documentary
Watch Forks Over Knives the documentary
Watch What The Health the documentary
Watch Gamechangers the documentary
Read Farmageddon, The True Cost of Cheap Meat by Philip Lymbery + Isabel Oakeshott
Cathryn Wills, Founder + Creative Director Sans Beast
Image by Prue Aja Photography