INSPIRATION: SERIES 10 - MEMENTO
Sans Beast is a slow brand. We don't deliver new styles every week, every month or even every quarter - we do two collection launches a year, and within that, we celebrate a new colour or texture equally as much as the handful of new shapes we introduce.
This savouring of each colour, material, trim + shape allows us to take the time that is necessary to develop a well considered collection. It gives our community faith that pieces are collectable + enduring in style. It also allows our manufacturing partner to leverage the investment he's made in patternmaking, die cutting + technical prowess needed to get a shape 'right' before making multiples.
We do however love the process of envisaging a new story to sit alongside these collection launches, to inform the photographic + video shoots we do + to generally uplift us as creative souls. Naturally we hope these stories inspire our community also. For series 10 - the notion of memento mori resonated. No doubt the result of diving into ancient Stoic texts through the challenges of Melbourne's long term lockdowns over 2020 + 2021 - and gaining a sense of comfort from these words + disciplines to live by. Nothing like an ancient philosophers' words to support mental health + teach resilient thinking! There is a calmness that comes from recognising that life is finite + moments should be appreciated for what they can teach + offer, as they are in fact fleeting.
We shot our campaign in the fog + drizzle of a June day up on Mount Macedon, amongst the stunning Forest Glade Gardens - an enchanted, manicured space with gardens planted over 100 years ago. We decided to shoot on two models - Rhylee + Coco - to convey that Sans Beast is for all, not defined by gender. Our ongoing collaborators Cubed Studio with Jess Garcia behind the lens, shot the stills + we worked with Setefano of NineSixteenFilms on the motion + editing. The fabulous Jam Baylon on styling + Laurie Boring on cruelty free HMU.
We hope you enjoy the the mood of slowing down + getting lost in nature for a few moments. Series 10 has landed + we can't wait to share it with you.
Left to Right / top to bottom: Coco wears the Artichoke Bright Spark, Coco wears the Noir Croco Market Tote + Rhylee the Artichoke Market Tote. Rhylee carries the Cinnamon Daytripper Tote.
Rhylee wearing the Cinnamon + Noir Sojourn Crossbody bags.
Top to bottom / left to right: Coco carries the Artichoke Dumpling, Coco wears the Artichoke High Road Mini + Rhylee the Artichoke Daytripper Tote. Coco swings the Noir Dumpling.
Coco wears the Lagoon Reader Satchel + the Citron mix Corridor Strap. Launching October.
Left to Right / top to bottom: Coco wears the Noir Silver Bandolier + Barricade Strap + Rhylee wears the Almond Croco Reader Satchel + Barricade Strap.