EMMA HAKANSSON IS ONE INSPIRING WOMAN. MODEL, WRITER, ANIMAL ADVOCATE + SOON TO BE PUBLISHED AUTHOR, EMMA HAS COVERED A LOT OF GROUND IN HER RELATIVELY YOUNG LIFE. DISSATISFIED WITH THE STATUS QUO SURROUNDING ETHICS + SUSTAINABILITY IN THE FASHION INDUSTRY, EMMA LAUNCHED HER CREATIVE AGENCY, WILLOW CREATIVE CO, AT AGE 19, WHERE SHE WORKS EXCLUSIVELY WITH BRANDS PROMOTING KINDNESS + THE ENVIRONMENT.
Emma has been a friend of Sans Beast since our launch in 2018 - you may even recognise her from our website. We caught up with this powerhouse to talk about what inspires her to take on this mission, of making the world a kinder place.
SB: YOU ARE A WOMAN WHO WEARS MANY (ETHICALLY PRODUCED) HATS. TELL US ABOUT THEM?
SB: YOU'RE AN ACTIVIST + AN ADVOCATE FOR SO MANY CAUSES. WHAT ARE SOME THAT ARE CLOSE TO YOUR HEART?
SB: WHAT INSPIRED YOU TO CREATE WILLOW CREATIVE CO. + WHAT DOES WILLOW DO?
SB: ADOPTING A PLANT BASED DIET OR MAKING KINDER CHOICES CAN SEEM DAUNTING FOR SOME PEOPLE. WHAT ARE SOME SMALL STEPS YOU RECOMMEND FOR PEOPLE STARTING THEIR PATH TO MORE CONSCIOUS LIVING?
SB: WHAT'S ONE MAJOR CHANGE YOU'D LIKE TO SEE IN THE WORLD IN YOUR LIFETIME?
There are lots indeed, but if I’m going to be realistic I often say I’d like fur wearing to be a thing of the past, for leather to be seen as fur is now + for wool to be seen as leather is now. They’re all slaughter industries, so I’d like each to move a step up in the consideration of humans.
SB: FINALLY, YOUR CURRENT FAVE SANS BEAST PIECE + WHY?
Of my own collection, it remains the Noir Croco Liaison Backpack. Black is always good in my wardrobe, I love the texture + the faux tortoiseshell handle, + how much it fits into it, while not leaving me with a sore back. Of the new collection, the Khaki Petite Smuggler is such a beautiful colour, in such a cool shape.