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THE CREATIVE JOURNAL

Ella discusses creative direction, her dog Bobby, going off the grid and how she stays inspired.  We have worked with Ella on two campaigns, and both times she has brought creativity + energy to the project.  She has a unique style, with an enormous talent for nailing an eclectic yet effortless look.
From day 1 of Sans Beast, we wanted to ensure we were walking our talk by committing to animal welfare in a tangible way.  We donate the gross profits from the sales of bag charms to animal rescue sanctuary, Edgars Mission.  The sanctuary is open to visitors + is a delightful day trip for anyone visiting or living in Melbourne.  You will learn from the caring + knowledgeable volunteers + staff at Edgars Mission + be inspired by the non human residents of this peaceful property.
Discover the inspiration + narrative behind our Series 1 launch collection.  This is just the beginning as we launch this startup beast.  We invite you to join the (vegan) revolution.  Shot by dear friend of the brand, Vien Tran, styling by Ella Murphy, H+MU by Nelle Pandis + starring our motley yet stunning crew of rebels - Ivonny, Atha, Javier, Indigo + Kalilah.
THE CREATIVE JOURNAL - Sans Beast Blog