4. Ethical + fair
Arguably the most important factor on this list.  Help educate yourself and those around you. Ensure you know where your items are being sourced from.  If the item is environmentally or socially intensive try to avoid when possible, and of course protect the fur-babies at all cost by supporting cruelty free fashion. 

5. Made to order, custom, DIY 
Choosing to wear your art is one of the best forms of self expression. Often having something custom made helps to reduce waste and increases an ethical transparency along the way. 

6. Rent, loan, swap 
Whilst we value quality, spending a month's rent on a dress for every social  occasion just doesn't stack up. There are plenty of rental companies providing you the chance to loan the latest look, helping us avoid that buyers remorse. Or why not get together with friends and start trading?

7. Buy what you LOVE.
Be it on sale or full price, make that purchase a well considered one.  Consider if you'll love it in a year - and beyond - as this will ensure you take care of it, and treat it with respect. Every item in your wardrobe has been made by humans, and often made with finite planetary or non-vegan resources.  Respect this often time consuming + labour intensive process  - and embrace the notion of falling in love before spending.