THE CREATIVE JOURNAL

The seven members of the Sans Beast team all wearing black + smiling at the camera

By Jennifer Wills
June 01, 2022

Our founder Cathryn reflects on 5 years of Sans Beast. Never one to shy away from open + transparent language, Cathryn discusses the highs + lows of building our wonderful brand.

By Jennifer Wills
December 07, 2021

We recently chatted to Martha Butler, co-founder of Loving Earth - the Melbourne based chocolate makers with an unswerving focus on ethical sourcing + organic, vegan ingredients. Even their chocolate wrappers are home compostable. Read on to learn more about this beautiful vegan brand that works to deliver joy in all they do.

By Jennifer Wills
December 30, 2020

An overview of 2020 + the lessons learnt for Sans Beast, from the perspective of our founder Cathryn. It's been one hell of a ride + we feel we've come out the other side wiser, braver + more resilient - ready for all 2021 has to throw at us. One key lesson out of all of this has been to reaffirm our mission + recommit to the business of Sans Beast. We can't wait to show you what we have in store for the year ahead + hope you'll continue on this journey with us.

By Jennifer Wills
August 11, 2020

Amanda Leigh Walker is the Co-founder + Head of Operations of vegan fast food institution, Lord of the Fries. She's also a life coach + teaches people how to recalibrate their power, lead with love, live authentically + with purpose. We caught up to discuss her journey from french fry mogul to spiritual healer. We could all do with some healing right now - we hope you enjoy this conversation. And for those who haven't tried the fries - we strongly encourage you to do so. Everyone needs a salty potato treat to cheer up an iso day.

By Cathryn Wills
December 23, 2019

"As we approach the end of 2019, not only are we getting ready to bid farewell to another year, it's time also to ponder the fact that it's not just a new year that's about to start - it's a new decade. 5 years ago, Sans Beast wasn't even a thought in my mind. Fast-forwarding to the dawn of the 2020's - and I couldn't imagine being in a different place. Love, CW."

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By Jennifer Wills
September 17, 2019

An open letter to animals, from our Sans Beast founder Cathryn Wills. She highlights the contradictions that exist in our attitudes to various species + includes lists of books + films to read/watch if you want to learn more.

By Jennifer Wills
December 23, 2021

Another year of running a small, purpose led, vegan friendly business has brought learnings, challenges, wins + losses. So much has happened this year + as someone who likes to reflect + improve, I've written this post to share a few of the moments of clarity that struck this year. Always grateful for what we've built + for the wise, creative + talented folk we work with - and for you, the community growing with us day by day.

By Cathryn Wills
May 31, 2021

Sourcing materials is a major part of creating our vegan handbag collections at Sans Beast. With our core mission to use no animal products, we take a look at the range of biobased + manmade materials currently available for non leather handbags, and talk you through some of the issues in selecting the right materials. Cost, minimums, freight + commercial availability are all factors that come into play when we're compiling our wishlist for new collections.

By JENNIFER WILLS
August 24, 2020

Nick Pearce is Co-founder + CEO of HoMie, a Melbourne based retail brand that uses its profits to provide training + employment opportunities for youth experiencing homelessness. We caught up with Nick to talk about how HoMie came about + the challenges facing young people living rough.

By Cathryn Wills
April 29, 2020

Joshua Katcher is the founder of Brave GentleMan, a NYC based menswear brand offering tailoring with an edge - that also happens to be completely animal free in raw material use. Joshua has been a passionate advocate for animals for over 20 years, and a pioneer in the vegan fashion space for 12 years. He's also written a book called Fashion Animals, and has co-founded a plant based cheese business called Rind Cheese - this is one busy gentleman. Enjoy the read.

By Cathryn Wills
October 23, 2019

Last week Cathryn went to Shanghai, on the invitation of ActAsia, to participate in the Compassion in Fashion forum. ActAsia are a not for profit organisation who build + drive education programmes in China, with a focus on animal welfare + environmental responsibility. Read the overview of her talk, and some of the cross cultural challenges in discussing the Sans Beast ethos with new audiences.

By Cathryn Wills
July 25, 2019

Creating a business with an ethical ethos is no easy task. We spoke with Amanda Walker, Co-Founder + Head of Operations at vegan fast food chain, Lord of the Fries, Anna Ross, Founder + Creative Director of ethical beauty brand Kester Black, and Gilat Shani, Designer + Co-Owner, Unreal Fur - about building a business with purpose, what collaboration looks like + how they remain focused + optimistic when challenges arise. This is Part 1 + next week for Part II, we'll talk with the fabulous founders of Ahimsa Collective, TWOOBS + No Saints shoes.

By Jennifer Wills
June 01, 2022

Our founder Cathryn reflects on 5 years of Sans Beast. Never one to shy away from open + transparent language, Cathryn discusses the highs + lows of building our wonderful brand.