Creating a business with an ethical ethos is no easy task. We spoke with Amanda Walker, Co-Founder + Head of Operations at vegan fast food chain, Lord of the Fries, Anna Ross, Founder + Creative Director of ethical beauty brand Kester Black, and Gilat Shani, Designer + Co-Owner, Unreal Fur - about building a business with purpose, what collaboration looks like + how they remain focused + optimistic when challenges arise. This is Part 1 + next week for Part II, we'll talk with the fabulous founders of Ahimsa Collective, TWOOBS + No Saints shoes.
IN CONVERSATION: ELLA MURPHY, STYLIST + CREATIVE DIRECTOR.
By Cathryn Wills
Ella discusses creative direction, her dog Bobby, going off the grid and how she stays inspired. We have worked with Ella on two campaigns, and both times she has brought creativity + energy to the project. She has a unique style, with an enormous talent for nailing an eclectic yet effortless look.
Cathryn shares what goes into a Sans Beast bag, what value means to her – and ultimately, why creating pieces without animal products is important to the Sans Beast brand. Ethics + sustainability often get used in an interchangeable manner - yet, they're different. The ethics of mass raising + slaughtering animals is questionable at best. Read on to learn what value + ethics mean to the Sans Beast founder.
INSPIRATION: SERIES 1 SHOOT, 'THE NIGHT ARMY OF MADAME FLAMINGO'.
By Cathryn Wills
Discover the inspiration + narrative behind our Series 1 launch collection. This is just the beginning as we launch this startup beast. We invite you to join the (vegan) revolution. Shot by dear friend of the brand, Vien Tran, styling by Ella Murphy, H+MU by Nelle Pandis + starring our motley yet stunning crew of rebels - Ivonny, Atha, Javier, Indigo + Kalilah.
Creating a business with an ethical ethos is no easy task. We spoke with Amanda Walker, Co-Founder + Head of Operations at vegan fast food chain, Lord of the Fries, Anna Ross, Founder + Creative Director of ethical beauty brand Kester Black, and Gilat Shani, Designer + Co-Owner, Unreal Fur - about building a business with purpose, what collaboration looks like + how they remain focused + optimistic when challenges arise. This is Part 1 + next week for Part II, we'll talk with the fabulous founders of Ahimsa Collective, TWOOBS + No Saints shoes.
Cathryn shares what goes into a Sans Beast bag, what value means to her – and ultimately, why creating pieces without animal products is important to the Sans Beast brand. Ethics + sustainability often get used in an interchangeable manner - yet, they're different. The ethics of mass raising + slaughtering animals is questionable at best. Read on to learn what value + ethics mean to the Sans Beast founder.
IN CONVERSATION: ELLA MURPHY, STYLIST + CREATIVE DIRECTOR.
By Cathryn Wills
Ella discusses creative direction, her dog Bobby, going off the grid and how she stays inspired. We have worked with Ella on two campaigns, and both times she has brought creativity + energy to the project. She has a unique style, with an enormous talent for nailing an eclectic yet effortless look.
INSPIRATION: SERIES 1 SHOOT, 'THE NIGHT ARMY OF MADAME FLAMINGO'.
By Cathryn Wills
Discover the inspiration + narrative behind our Series 1 launch collection. This is just the beginning as we launch this startup beast. We invite you to join the (vegan) revolution. Shot by dear friend of the brand, Vien Tran, styling by Ella Murphy, H+MU by Nelle Pandis + starring our motley yet stunning crew of rebels - Ivonny, Atha, Javier, Indigo + Kalilah.